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Rebranding during coronavirus

Rebranding Campaigns Rampant during Coronavirus Pandemic

Hey there folks, it’s ‘ya guy MagicalLift256 again, here today on the Clinton Township Lift Filming Journal with an impooooooooooortant announcement!!!

Intro

What a year it’s been. Oh, my! Between a chaotic election, tough semesters, a stressful and anxiety inducing summer, a global pandemic, the California wildfires & not being able to film lifts for months on end due to the malls being shuttered or operating at limited capacity, this year has been a wild ride indeed, but the chaos & craziness of 2020 wasn’t able to claim the future of my lift filming channel here at the MagicalLift256 Lift Filming Studio in Clinton, NJ. Oh, ‘ya guessed it! I’m going all-in on rebranding my YouTube Channel to the highest of standards & with that being said, let’s get more insight into the campaigns I have set in place.

Official Brand Vehicle

I am proud to say that I am a proud Toyota lover (naaaaaah but I still drive a Honda!! Aaaaaaaaaaahhhhhhhh!!) & my channel will promote the enthusiasm towards Toyota vehicles, especially the 4RUNNER. In fact, the official brand vehicle is a Toyota 4RUNNER. This vehicle represents the adventurist lift filmer, one who doesn’t mind a bit of adventure to their journey on their mission to film the best lifts on the face of the planet. This SUV resembles more of a land mobile, as it goes anywhere there is land (except for, you know, water, otherwise it’d be called a 4SWIMMER!!). A picture of this vehicle can be found at the bottom of the main logo that I use as my profile picture, two of them on either side of the “Clinton Township Lifts” facing a 45-degree angle respective to the side of the logo.

Over the past few months, I have fallen in absolute vivid love with the Toyota 4Runner after my trip to LA back in December where we rented a Ford Expedition (oh, and a brand new one at that). Since that day, I have been looking & researching at different body-on-frame SUV’s built by different manufacturers & here are my top sticklers:

  1. Toyota 4RUNNER (Obviously #1 spot)

  2. Lexus GX 460 (A luxury Toyota 4RUNNER)

  3. Chevrolet Tahoe (This one is a super nice SUV & resembles Chevy’s approach to a 4Runner-like SUV, only it’s more boxy & more heavy-duty)

  4. GMC Yukon (Practically a nicer Tahoe, GMC’s approach to a 4Runner-like SUV)

  5. Ford Expedition (One of my treasure favorites, personal favorite from my California trip)

Colors

For the foreseeable future, the channel theme colors are subtle green, not vivid green. These colors are in place to promote a blend of naturalist & adventurist ideals, values & principles since Clinton Township is surrounded by trees & lush green grass.

Fonts

MagicalLift256 promotes a diverse array of typesets for the MagicalLift256 brand. I recognize that not all fonts are compatible with all platforms that I use to manage my channel, so multiple theme fonts are used, header fonts are sans-serif while body fonts are serif.

Font Schemes:

Header Font Scheme:

  1. Public Sans

  2. Libre Franklin

  3. Inter

  4. Space Grotesk

  5. Chivo

  6. System Sans-Serif Font

Body Font Scheme:

  1. Crimson Pro

  2. Crimson Text

  3. Spectral

  4. Source Serif Pro

  5. Garamond

  6. System Serif Font

These will be the font schemes for the foreseeable future. These fonts will be used in this order where compatible.

Methods of Communication

From now on, MagicalLift256 will employ a myriad of different communication methods using the following apps:

Purpose

Apps Used

Text/Email Communication

  • Google Hangouts

  • Instagram Direct Message

  • Gmail

  • Weebly Email tool

  • Discord

Channel Management, Uploads & Premieres

  • Google Photos

  • Movie Maker apps

  • Google Drive

  • YouTube

  • Microsoft Photos

Branding & Instagram Management

  • Instagram

  • Instagram Reels

  • Tiktok

  • Canva

  • Google Drive

Blogging

  • Google Docs

  • Kami PDF Converter

  • Blogger

  • Wordpress

Website Management

  • Weebly

Productivity, Data Analysis & Databases

  • Google Docs

  • Google Sheets

  • Google Slides

  • Jotform

  • Google Forms


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